Consumer Health Index


Helping Physicians to Better Manage the Health of Their Patients:
A Sponsorship Opportunity for Pharmaceutical Brands to Get Closer to Their Targeted Physicians

Program Objectives

  • Demonstrate to physicians and patients the health risks and co-morbidities associated with being overweight.



  • Demonstrate to patients that losing weight can reduce an individual’s risk for cardiovascular disease.



  • Introduce health education and management programs to patients at a time when they are focused on their personal health.



  • Enhance the image of the sponsor with a “high-touch” and personalized patient education experience.



  • Build a database of targeted patients including demographics, diagnosed disease, medication utilization, etc. and permission for longitudinal health management, communication and messaging.


Target Audience

  • Physicians: Physicians can benefit from the Consumer Health Index (CHI) because poor lifestyle habits put them at high risk for cardiovascular disease.



  • Consumers: Consumers can be targeted through healthcare professionals (physician offices, pharmacies, hospitals, etc.) as well as through membership organizations, employers, health plans, and media channels.


Program Description

  • Online health risk assessment tool for patients: The CHI tool is the first of its kind to use Body Mass Index (BMI), Family History and Lifestyle to quantify and stratify cardiovascular health risks. The assessment is short and generates a real-time personal health report.



  • The CHI tool is designed to efficiently collect demographics, family history, lifestyle, diagnosed disease, drug utilization and permission for longitudinal health management, communication and messaging.



  • The CHI tool only requires height and weight inputs to generate a personalized report. All other inputs can be customized (added or deleted).



  • Free Pass Enhanced Solution: Additional lifestyle and disease management programs can be added to a voucher for the CHI tool (see right) to provide additional value to the patient. This includes online nutrition and fitness programming, online weight loss programming, as well as telephonic/computer aided health coaching.



  • The CHI has been validated by Dr. Gary Foster, University of Pennsylvania School of Medicine & President of NASSO – The Obesity Society.


Program Execution

  • Physicians: CHI Vouchers are printed and distributed to patients and/or consumers through the following channels and/or advertisements to create awareness of a website through which the CHI tool can be accessed:



    1. Physician Offices

    2. Health Plans
    3. Hospitals
    4. Employers
    5. Retail Pharmacies (NCPA)
    6. Health Screenings (CHI Voucher included with blood pressure check)
    7. Other Consumer Venues
Multiple Touch Points
Multiple touch points with physicians using the following delivery model:



Branding Opportunities

  • Landing Page

  • Patient Report

  • Longitudinal touch-points via email, mail, and telephone with appropriate “opt-in” permission.



 “We adopted the Consumer Health Index for the employees at CSX because it was short and provided opportunities for longitudinal health management.”
-- Dr. Tom Whitehead, CSX


Cost
Cost is based on volume and desired longitudinal fulfillment activities between sponsor and the patient/consumer. Private label and licensing opportunities are available.

Key Performance Indicators

  • A program-specific evaluation to measure impact, relevance, quality, and brand recognition.

  • Program reporting can be customized to each market and distribution channel.

Access Demo
STEP 1: Go to: www.ConsumerHealthIndex.com
STEP 2: Register
STEP 3: Enter Sponsor code: EZ100

For more information contact:
JET Enterprises, LLC
Phone: (480) 767-3363
Email: Info@JETEnterprisesllc.com



                                   All content copyright of JET Enterprises, LLC 2005